Link to an (older) article re: E. Einbinder's Work:

Although this article was written a few months back, I though it was still prevalent to current times.  Not to mention that Integrated Social Media FULLY supports his work and more importantly, his CAUSE.  ISM Inc. will certainly be behind this cause, as there have been to many 'unfortunate' deaths due to mere ignorance (ignorance may be a bit strong) or mis-education.

Hear the message, and not always the messenger!

2/13/11Open conversation about illegal drug experimentation is not something that most educational institutions are willing to allow, yet Einbinder stood in front of a group of Emerson students on February 12th for that purpose.

In his lectures and book, Eddie Einbinder holds one goal: to reduce harm within drug experimentation by providing the most accurate information available. Einbinder said he firmly believes that drug legalization is in the best interest of our society, but his goal at this point in time is to educate young people about any experimentation they may or may not choose to partake in. "I think most of kids info today comes from friends, things on the Internet, or drug dealers.wouldn't it make sense if the people we trust the most for advice had the most accurate advice to give?" he said. "We need to realize that this is a public health issue, not just a criminal justice one."

Einbinder is not alone in his political and social perspectives, and neither is Emerson's SSDP organization. Students For Sensible Drug Policy is an international grassroots network that stretches across the United States, Canada, Poland, Colombia, and the United Kingdom. In Massachusetts alone, there are eight colleges that hold SSDP chapters.

Though Einbinder is not affiliated with the SSDP, he promotes its cause. In the past, little accomplishment seems to have been achieved by the movement, but figures like Einbinder are moving the issue forward. Emerson's SSDP leadership described Einbinder's talks as "an amazing opportunity to anyone interested in drug reform."

"It was the summer before sophomore and junior year of college [when] I realized the lack of thought I and my friends were putting into our drug usage," Einbinder explained. It was then that he began taking notes about his experiences and those that he observed. He even spent weekend nights in the Emergency Room to see what drug related incidents were landing people in the hospital. In the summer of 2008, his book, "How To Have Fun And Not Die," won grand prize at the New York Book Festival. By 2009, Einbinder was touring the United States, speaking mostly to colleges. He is currently finishing a movie that he hopes will help reach a wider audience.

Einbinder said that his purpose is to "pass along the message," and though schools are hesitant, students are responding. Michael Johnson, a student at Westwood High School, believes Einbinder's talks to be more educational than any drug education program that schools have offered in the past. "If Eddie's lectures replaced D.A.R.E., we'd have a lot less dead kids," he said.