Entries in QR Code (2)
As is the case with most technology fans, I am ready and willing to try any technology that promises to simplify my life. QR codes seemed to present an accessible and uniform way for people with smart devices to interact with advertising, marketing and media. Those little squares of code seemed to open a world of opportunity and potential. But after using them for a length of time, I shifted my perspective.
My initial honeymoon with QR codes was, to say the least, short-lived. The initial rush that I had received from trying to frame the code on my device had lost its luster. I started to view QR codes as a barrier to additional information. And in many instances, the rewards (whatever I received as a result of scanning the code) did not measure up to the effort of the transaction itself.
Consider a recent study by comScore, which states that only 14 million American mobile device users have have interacted with a QR code. In essence, less than 5% of the American public has scanned a QR code. So where’s the disconnect? Inadequate technology, lack of education and a perceived dearth of value from QR codes are just three of the reasons mobile barcodes are not clicking with Americans. But it goes deeper than that.
Humans are visual animals. We have visceral reactions to images that a QR code can never evoke; what we see is directly linked to our moods, our purchasing habits and our behaviors. It makes sense, then, that a more visual alternative to QR codes would not only be preferable to consumers, but would most likely stimulate more positive responses to their presence... ENTER #ARSSN & IT'S PLATFORM OF COMPLETE AR FUNCTIONALITY, INCLUDING LOGO RECOGNITION, AND INTERACTIVITY!