SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Start With A Movie!
New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:
More Advice For Newbies
For more basic but also in-depth advice, our Periodic Table Of SEO Ranking Factors, shown below, introduces you to all the key concepts you need to know:
You can click on the table to view a larger version of it. You can download a copy to print for easy reference!
Search Engine Land’s Guide To SEO
As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them. Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):
- Introduction: Search Engine Land’s Guide To SEO
- Chapter 1: Types Of Search Engine Ranking Factors
- Chapter 2: Content & Search Engine Ranking Factors
- Chapter 3: HTML Code & Search Engine Ranking Factors
- Chapter 4: Site Architecture & Search Engine Ranking Factors
- Chapter 5: Link Building & Ranking In Search Engines
- Chapter 6: Social Media & Ranking In Search Results
- Chapter 7: Trust, Authority & Search Rankings
- Chapter 8: Personalization & Search Engine Rankings
- Chapter 9: Violations & Search Engine Spam Penalties
- Chapter 10: Blocking & Search Engine Results